Absolute Flowers and Home

Florist, entrepreneur, interior designer
& home stylist

Hayley Newstead has always had a passion for all things beautiful and unique. Having started out at Fashion College, she was drawn instinctively towards flowers, initially working on a stall on the Portobello Road before graduating into floristry full time. Over the years, she began to realise that her love of beautiful surroundings extended beyond blossoms, buds and blooms and she began applying her talents to event design, styling for film and television, and interior consultancy for both commercial and private clients. From creating floral arrangements for sensational international events, to designing chic interiors for city apartments and country houses, Hayley has lent her unerring eye for detail to some of the most exciting personalities and projects around the world.

Contemporary floristry, stylish gifts
& eclectic homeware

Originally opened as Absolute Flowers in 1995, this directional florist was an instant hit amongst London's in-crowd, attracting those in the fashion, media and entertainment industries. Over the years, AFH has established a strong and loyal client base worldwide as well as amongst all the lovely locals. Relaunched as Absolute Flowers and Home in 2007, the store now boasts a rich mix of flora, furniture, homewares, and stylish accessories. The highly skilled AFH team continues to specialise in decadent floral arrangements, working closely with the client and applying their signature fusion of colour and texture to achieve floral perfection, however big or small the order.